Creativity is the engine that seems to keep the music industry staying afloat. With new artists bumping the old model of becoming successful and looking toward building a following through social media, the music world has become saturated with news sounds from a myriad of new artists.
One of those artists is Iman Europe, a California transplant who moved from the Golden State to The Big Apple to stand out from all the music acts coming out from the state.
“California has all the heavy hitters…and it’s very hard to try to shine in a place where so many people are already shining,” she said
Critics say that her sound is different and unique. She calls her sound ‘psychedelic soul’, drawing on elements from rap, R&B, soul, and trance music to produce a trippy conglomerate of different sounds that resemble Frank Ocean on an acid trip.
She had her first New York showcase at the legendary S.O.B’s music venue, a popular venue that was the launching pad for many of the artist that Europe draws inspiration from. Kanye West and Erykah Badu, artists that have played at S.O.B’s are among the few artists that have inspired Europe and her sound.
She’s also comes from a musical family. Her father is a musician playing bass while her mother was the lyricist. Europe believes that the combination of the two is what piqued her interest in music.
Europe symbolizes a new trend in the music business of up and coming artist that have forged their careers through social media and word of mouth. New popular artists like Kendrick Lamar, Jhene Aiko, and Evyn Streeter have created a following using social media. If list of big names that S.O.B’s has hosted is any indicator, Iman Europe is destined to be a big star